“Higher density drives efficiency. Frequently used interfaces show you more and offer more diverse tasks via many interactive paths all without scrolling. On the other hand, a deep marketing message warrants a lengthy webpage that drives to a dominant call-to-action in a far less compact density. Yet, “rich app vs marketing webpage” is an incomplete contrast. Density can vary in the same product, page, or even component (such as for responsiveness)…”
Source: medium.com | Read full list